The streets of the centre of Prague are almost indistinguishable from the streets of any other large Czech city. There are the same pub signs designed by breweries, the shining signs of banks and fast-food joints, and the same shop windows of real estate and travel agencies.
And yet there are few cities that boast such a wealth of different layers of architectural styles as Prague. Its uniqueness, however, is lost under the pile of uniform advertising. The people who can change this are primarily those who offer their goods or services in the historical parts of the city and are therefore part of the public space. And it is for those that we have written the Cultivating Prague.
The Manual contains a set of rules for how to promote your store or service visually while respecting the values of the historical city. At the same time, it is a clear guide that will help you make sense of the various regulations and successfully obtain all the necessary permits.
The Cultivating Prague is a PDF file with a size of 7.8 MB.
If you want to create new signage for your establishment in line with the Manual or if you are planning to follow the Manual while setting up a new establishment, we can offer you support in the form of a grant.
You can apply for a grant from the Prague Conservation Area Establishment Signage Programme, amounting to up to 70% of your costs or a maximum of CZK 200,000. The grant can be applied only to works commenced, carried out and finished in the current year.
We live in an exceptional city. The City of Prague is a thousand years old and its enchanting vistas, old palaces and historical gardens have made it one of the most popular tourist destinations worldwide.
Tourism, however, also has its downsides. Visitors have always been drawn to Prague because of cheap alcohol, which made it one of Europe’s most popular party towns. The influx of tourists attracts entrepreneurs who just want to get rich and do not care how their business might affect the city.
Because of the COVID-19 pandemic, everything is suddenly different. But we must get ready for the tourists’ eventual return and it remains our goal to reduce the negative phenomena which, during the tourist season, make the centre of Prague feel more like Disneyland than a historical city. What have we done so far to make Prague look better?
Anything you’re not clear about? Do you want to consult the signage of your shop with us?
For personal consultations, visit the Heritage Department of Prague City Hall any Monday (10:00 a.m. – 5:00 p.m.) or Wednesday (8:00 a.m. – 6:00 p.m.) at the Škoda Palace, Jungmannova 35/29, Prague 1.